Stop messy segmentation
before it hits your reports.
Cake is the lightweight way to standardize campaign naming, enforce metadata conventions, and fix your attribution at the source.
The Problem
Messy inputs create
messy reporting
When campaign names, audience definitions, and channel metadata are managed differently across teams, attribution gets harder to trust.
Campaign names drift across ad platforms
Segment definitions change from team to team
Analysts spend hours cleaning exports
Reports answer 'what happened' but not 'why'
Naming mistakes are found after spend is already live
fragmented_attribution.csv
campaign_id
segment_tag
discrepancy
SUM24_PROMO_FB
Retargeting
!! HIGH
fb-promo-sum-24
RTG-Audience
MODERATE
FB_SUMMER24_RTG
rtg_01
!! HIGH
UNABLE TO UNIFY MARKETING SPEND
Proof is in the... Cake
See how Cake transforms your marketing data from a liability into an asset.
Define your segmentation model
Create reusable audience, campaign, and channel conventions that everyone follows.
Enforce consistency before launch
Stop naming errors at the source with approved rules and automated validation.
Measure downstream impact
Connect clean inputs to actual performance metrics for reporting you can finally trust.
Manage segmentation in one place
Create reusable audience and campaign segments that match how your team measures marketing performance.
- Define segments once
- Organize them by channel, audience, funnel stage, or campaign type
- Keep naming consistent across teams
Standardize naming conventions before launch
Turn naming rules into a shared system instead of a spreadsheet people forget to check.
- Approved naming patterns
- Required metadata fields
- Cleaner campaign setup across ad platforms
Understand cross-channel outcomes
Connect clean campaign structure to downstream performance so teams can compare impact across channels.
- Compare campaigns using consistent metadata
- Reduce manual cleanup
- Give analysts and marketers the same definitions
Ready to fix your attribution?
Start cleaning your data today.
Join the marketing teams who have stopped guessing and started measuring with confidence.